The Valley of Tequila is a slice of paradise touched by the hands of the divine Mixtec, where for centuries the red soil has nourished the agave.
Moistened by crystalline waters, Atotonilco el Alto is the fertile ground where tradition, magic and opportunity have conspired to forge the finest tequila in the world.
The agaves tell stories of scents, flavors and sensations that glide from palate to palate, creating new legends that will live on in our memories.
Keenly observant, the ancient peoples of this area stumbled across agaves that singed by wildfire, had begun to emit the sweet liquid known as aguamiel (“honeywater”).
It was the Spaniard, ever-talented with the still, who fired the fermented nectar until its lighter spirits escaped and condensed into a coarse firewater.
The process improved with the passage of time, as ancient Spanish earthenware designs were replicated and gave birth to Mexico’s first fired-clay distilleries.
Beginning in the 1950’s the tequila industry adopted the best of modern technology and expanded production by planting agave in new areas. Able to attain a superior consistency of result, distilleries flourished.